Hi, nice to meet you!

Who is the real you? 

Is it a question worth exploring? 

Everywhere there is information on how we should look and behave. Have you maybe lost track of what is you? 

My name is Josefin Svedberg, and I was born in Sweden. After ten years of trying to figure out how to be a self-employed photographer, writer, and 200hr registered yoga teacher, I have found that it is an important question for me. 

Wouldn’t the world be more interesting if everyone dared to be real and original? I love the quirks that make you, you. 

I have lost track of who I am and what I want in life many times, and I still do.

Being in nature makes me feel alive, especially when I get to push my limits. I love skiing, surfing, and going on adventures.

Friends tell me that I ask a lot of weird questions, but if you don’t ask, you won’t find out, right?

I have made all the content on this site unless stated otherwise.

The photo on the top of this page is taken by wonderful Billie Taylor, the photo of me diving into Garibaldi Lake above is by my talented sister Julia Svedberg, the gif is filmed by adventurous Mikael Hamrin, and the photo in the footer where I’m doing a handstand is taken by the powerful Angie Hofmaier.

200 hour Registered Yoga Teacher

Hatha | Vinyasa | Yin

Avalanche Operations Lvl 1

Certified to work in avalanche terrain

Extensive First Aid Certifications

Both for remote areas and ocean safety


If you have any thoughts on what I do, I would love to hear from you, and if you would like to work with me, I can either write, provide images, teach yoga or give you a mix of what is on this site. You can even ask me to do something I haven’t mentioned here, I have, for example, heard that no one mops a floor like me.

Get to know me better

Read about when I met a girl in a bedazzled bikini, felt vulnerable, and about the beautiful people of Sri Lanka


Hi, nice to meet you. My name is Josefin Svedberg, and I'm a photojournalist, writer, and a 200 hr registered yoga teacher who loves skiing, surfing, and adventures. 

This is my project exploring and celebrating originality, realness, and humanness with photography, text, videos, and art.

I hope you find it thought-provoking and inspiring. Feel free to tell me what you think and bring your ideas to the table.




Keep In Touch

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